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There are many reasons why Y&R’s spot for the Argentine Government, filmed in the Falkland Islands, is wrong. Aside from being completely the opposite to the spirit of the Olympic ideal (and one that is being expensively espoused at the moment by Rainey Kelly Campbell Roalfe/Y&R in the UK), it is also hugely disrespectful to the 255 members of the British armed forces and three Islanders who died in the bloody conflict.
The scene where the Argentine athlete exercises on a memorial to British soldiers of an earlier war is particularly gut-wrenching.
Well annoyingly the old goat put up quite a good performance didn’t he?
Aside from appearing to get mixed up about the name of Campaign‘s beloved leader, the owner of Haymarket Publishing and former deputy prime minister Michael Heseltine, with that of the warm milky drink favoured by octogenarians Ovaltine, Rupert Murdoch was today at least mainly lucid and frank.
While Livingstone wept openly, only to be given a reassuring squeeze on the shoulder by Ed Miliband, I just thought it wasn’t very good.