Thatcher made you rich
As the high priestess of consumerism, Margaret Thatcher is owed more by the advertising industry than it is probably prepared to admit.
It was therefore ironic (if slightly distasteful given that her body was still warm) to see people who really should know better join the legions of people who thought they’d write something unpleasant about her death on Twitter ‘for fun’.
Twitter is, of course, not a medium for serious analysis (or particularly intelligent debate), instead providing an idiot board for all to share their views however repugnant others may find it. It’s democratic in that way, something that Thatcher would probably approve.
But for agency practitioners, many of whom have become very wealthy indeed on the back of Thatcher’s market reforms, deregulation and drive to give consumer’s greater choice, to then celebrate her death revealed the vacuousness of advertising at its very worst. Advertising is consumerism (a key tenet of Thatcherism) writ large.
Thatcher was of course a divisive figure and continues to be so – the price of her reforming zeal was a high one, particularly in the old industrial heartlands. Some communities still bear the scars and her legacy will have to be judged in the round and by history, and not today in 140 characters.
But for the clever dicks of Soho to revel in her death is almost as absurd as watching those who made money in the City also celebrate her demise.